The flower auction is a world unto its own. You will have to get up early if you want to visit the auction, but it is more than worth it. Experience the hustle and bustle on the floor, and marvel at the huge numbers of stunning flowers from more than 50 countries that are bought and sold here every day. We are looking forward to welcoming you to our location in Aalsmeer, the world's largest marketplace for flowers and plants. As a guest of Royal FloraHolland, you can follow the entire auction process from a special gallery. Stand at the center of the international flower trade for a unique experience you won't soon forget!