Geelong is one of Australia’s largest noncapital cities within which the wool industry has been woven directly into the fabric of the city. This tour will examine a number of culturally significant buildings within the Geelong region and their origins inside the wool industry that saw Geelong explode from a little village to a booming seaport and the 'wool centre of the world’. This rags-to-riches tale comes to an end in the mid-twentieth century, however, and this tour will also examine how the culturally significant buildings are adjusting to Geelong’s new position as an emerging health, education and advanced manufacturing hub as a result of the downturn of the wool industry worldwide.